In spring of this year, the two students Marc Widmer and Michel Wyss began writing our bachelor's thesis with their lecturer Stefan Philippi. The work can be roughly divided into three parts: first the theoretical part, in which various sales models from theory are presented. In the second, empirical part, several interviews were conducted with both experts and other start-ups. Finally, the findings from the theory and the interviews were brought together into a concrete recommendation for action for Vanillaplan.
After the written work was submitted last Friday, the presentation took place in our office this Tuesday. In high temperatures, the students presented the valuable findings of their work to us and to Stefan Philippi.
We would like to thank Marc Widmer and Michel Wyss most sincerely for writing this great thesis and for the collaboration. A big thank you also to the FHNW and Stefan Philippi.
From time to time questions arise at Vanillaplan that we do not always have the capacity to answer. So it comes in handy that the University of Applied Sciences Northwestern Switzerland offers companies the opportunity to commission bachelor's theses. In autumn 2019 we commissioned such a piece of work; the topic was the evaluation of different sales partnership models for Vanillaplan.
