At the start of the coronavirus crisis we decided not to bury our heads in the sand but to see the situation as an opportunity. However, the road to our goal of strengthening our presence on social media turned out to be more complex than expected. We therefore brought in the Basel specialists for digital marketing, «Sidekicks», for support. What is special about «Sidekicks»: they understand the complex relationships behind advertising campaigns on social media. «Your Sidekicks AG» also places great emphasis on continuously training its employees, so they are always up to date.
Remi Stalder had already met Jonas Felix, the co-founder of «Your Sidekicks AG», a few years earlier at a blockchain meetup. Since then the «Sidekicks» have repeatedly supported us with questions about digital marketing.
For setting up campaigns on Facebook and Instagram, our Sidekick, Larissa Eisele, put together a personal online workshop. Here we learned how such a campaign is created and what has to be taken into account. In a second workshop we worked out how the campaign can be evaluated. Between the workshops too, Larissa was always ready to answer our questions and show us the way whenever we did not immediately know how to proceed.
Larissa has worked at «Sidekicks» since August 2019, has since completed several further training courses in digital marketing and is currently writing her bachelor's thesis on the marketing of sustainable food: highly fascinating!
We can warmly recommend working with «Your Sidekicks». For more information, why not visit their website:
https://www.sidekicks.ch
The marketing of tomorrow - at Sidekicks
by Domenic Duwe MarketingPublished on 7/23/2020
Advertising has long since stopped being only about commercials on television or adverts in newspapers. With the spread of social media and the general digital shift, the topic of online marketing is becoming ever more central for every company.
