Janene Liston is an absolutely competent expert when it comes to pricing for services or products. And she has many years of experience. The field of pricing is extremely broad, and she offers interesting workshops in English and German in small groups of three to four participants. That is very pleasant, because it always leads to plenty of stimulating discussion about the individual methods, strategies and models.
To come back to the question we asked at the outset - what is a product or service worth - there are different approaches. In short, there are several roads that lead to the goal. That was very surprising for us. And so was the experience that it is not just about a price tag, but about a profound and fascinating engagement with numerous aspects of selling. At the forefront is, as so often, a deep understanding of the customer and their needs…
We at Vanillaplan have attended several workshops. It was absolutely instructive and has repeatedly moved us a big step forward. We can only recommend the «Pricing Lady» Janene - enjoy!
Further information at: https://janeneliston.com/
Right at the beginning of Vanillaplan we asked ourselves the question: how much should our software be worth? Not an easy question. Fortunately we were already a member of the Startup Academy Basel. Markus Fischer, the managing director of the Startup Academy, recommended Janene Liston «the Pricing Lady» to us. That is how we got to know each other at the beginning of 2019.
