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This keeps us up to date professionally

Elena Höppner
by Elena Höppner Content MarketingPublished on 08.05.2024

Our quarterly team exchange is entering its second round. The question we tackled in today's discussion is: How does our team stay up to date professionally? An important topic - no doubt about it. Further training, Google or simply trying it out for yourself? Take a look with us!

Keeping up to date with the latest technical possibilities and utilising them effectively is probably one of the most important things - in almost every company. That's why we ask ourselves and you:

What options are there for keeping up with the times?

External training and courses

At the beginning, our marketing/sales team cites further training and external courses - albeit somewhat critically. "We once attended an SEO course for online marketing. In the end, however, the bottom line was that we already knew most of it. It's difficult to find courses that really take you further and impart the knowledge you need. I think there is still quite a big difference between purely technical knowledge, i.e. what something is, and the question of how something works and how to apply it in a specific case. And on such courses, you often only hear the theory, which may not necessarily apply to your own case."

In addition, most of the further training in the Marketing/Sales team is covered by the degree programme. "Most of the people in our team are studying on the side, so that's how they build up their knowledge. This means that when we come to work here, we are not primarily looking for more training, but want to apply and try out what we have learnt. Study and work therefore complement each other quite well."

Acquire knowledge yourself

Our IT team says that familiarising themselves with upcoming topics is a regular part of their work: "This involves external documentation, which helps us to learn more about the things we are implementing. Because the artefacts are far too big to be fully known. This means you have to look up a bit every day or at least once a week, depending on what you're working on."

The IT team uses a bookmarking tool to better incorporate external knowledge and stay up to date. "Here we can save bookmarks to interesting articles and share them with the others so that everyone in the team can read them. It's mainly about external technologies and discovering something new. It's also about getting an insight into what else is out there in the world and what we might be able to use for ourselves. That's pretty good for keeping up to date and integrating new technologies."

Try it out yourself

Our marketing department tells us that, to a large extent, trial and error is the method of choice for them. "With campaigns or the social media presence, we also have to try out to a certain extent what goes down well, what people are interested in and what they are not. Then, of course, we document the whole thing and look together to see what the problem was in order to gain insights and improve. So it's actually always a cycle of try, analyse, change, improve."

Dealing constructively with mistakes is particularly important when trying out new concepts. "You always have to try something new and never get stuck in a routine. Of course, mistakes happen in this kind of process and things don't always work out as you imagined. That happens and it's normal. It's important to reflect on this and learn from it. But if you don't make any mistakes, then you don't learn anything. Then you haven't tried anything and haven't been courageous. That's why we want to actively promote an environment where mistakes are okay."